TABLE OF CONTENT
TITLE PAGE
CERTIFICATION
DEDICATION
ACKNOWLEDGMENT
TABLE OF CONTENT
CHAPTER ONE
1.1 INTRODUCTION
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 RESEARCH QUESTION
1.5 RESEARCH HYPOTHESIS
1.6 SIGNIFICANT OF THE STUDY
1.7 DEFINITION OF TERMS
1.8 PLAN ORGANIZATION OF THE STUDY
CHAPTER TWO
2.1 LITERATURE REVIEW
2.2 HISTORICAL BACKGROUND OF SKY BANK PLC
2.3 DEVELOPMENT OF ADVERTISEMENT
2.4 THE NEED FOR COMMUNICATION
2.5 OBJECTIVE OF ADVERTISEMENT
2.6 ADVERTISING MEDIA
2.7 IMPLICATION OF ADVERTISING FOR THE BANKING INDUSTRY
2.8 GETTING ATTENTION
CHAPTER THREE
3.1 RESEARCH METHODOLOGY
3.2 SOURCES OF DATA
3.3 SAMPLE DESIGN
3.4 METHOD OF DATA COLLECTION
3.5 TECHNIQUE OF DATA ANALYSIS
CHAPTER FOUR
4.1 DATA PRESENTATION
4.2 DATA ANALYSIS
4.3 INTERPRETATION OF DATA
CHAPTER FIVE
5.1 FINDINGS
5.2 SUMMARY
5.3 CONCLUSION
5.4 RECOMMENDATIONS
